Is my kid too young for this?
Probably not, and it's usually the opposite of what parents expect. Younger kids are more open. They haven't built up years of pressure or decided who they are as an athlete yet, so this goes in easier.
It works the same way the physical side does. A kid who learns proper footwork at eight doesn't think about footwork at fifteen, it's just how they move. Same here. Learn how to reset after a mistake at eight, and by high school you're not managing it, you just do it.
We start at eight. If yours is younger, or you're not sure, reach out anyway and we'll tell you honestly whether now is the right time.
Will my kid actually do the work?
It's the most common question we get, usually from parents already picturing the nagging.
Getting your athlete bought in is our job. It's part of what you're paying for, and it's the thing we watch most closely.
Plenty of parents came to us skeptical about this exact thing. Our weekly athletes average over 7.3 touchpoints a week between sessions, and 86% are actively doing mental work on their own time. Those are roster averages, not guarantees. But they include a lot of kids whose parents weren't sure they'd do any of it.
Why is it 1-on-1?
The structure is the same for every athlete: the framework, the session rhythm, the daily work. That part is proven, and we don't change it.
What happens inside it is custom. No two athletes are working on the same thing. A nine-year-old learning to shake off mistakes and a sixteen-year-old fighting for a starting spot don't need the same conversation, so we don't script one.
Every athlete gets their own coach, and the coaching goes where your kid needs it to go: their sport, their age, what they're actually struggling with.
What does it cost?
We'll be upfront: this isn't cheap. Coaching starts at $625 a month and goes up depending on how often your athlete meets with their coach.
There are cheaper options out there. What you're paying for here is everything that happens between the sessions. The tracking, the recaps, the mid-week check-ins, the coach who isn't carrying a full caseload. That's where the results come from, and it's real work on our end.
We'll walk you through the options on the call so you can decide with the full picture.
What sports do you work with?
All of them. Our athletes play basketball, soccer, football, hockey, tennis, golf, boxing, skiing, and more. Individual and team.
Our coaches study the sports they work in, so they know the language and understand what your athlete is walking into on game day. But the principles underneath don't change. How you handle pressure, how you talk to yourself, how you come back from a mistake, that's the same standing over a putt or dropping into a run.
What if the coach isn't the right fit?
Then you switch, free, in the first couple of sessions.
This only works if your athlete actually opens up, and that comes down to the relationship. If it's not there, we'd rather find out in week two than have your kid sit through three months of sessions they're not getting anything from.
How long do athletes usually stay with you?
It's month to month. No contracts, no commitment.
The results build on themselves — the longer an athlete does the work, the more it compounds. Some get what they need and wrap up. Plenty stay with us for the long haul.
